Landing Page Test

The purpose for this blog is to provide my thoughts on a landing page for Troy-Bilt

snow throwers, as seen below.

My analysis will be provided as answers to the following questions:

What could you test to improve?

One thing you could test to improve is which clickable link is the most productive. On this particular page there are three separate links where a customer can select their ideal snow blower. Troy-Bilt could test to see which link receives the most attention. The results of this test would allow the two least used links to be eliminated in favor of marketing another feature or product. The same concept could be applied to the “Feature Video” links. The most effective link should be and the other one should be eliminated.

What improvements would you recommend?

I would first eliminate the duplicate links. Having too many links that provide the same function is not an efficient use of a webpage. The space on the landing page could be better utilized to market other promotional items. Troy-Bilt could also utilize the space to incorporate some of their useful links at the bottom of the page that often are never seen and bypassed.

Why did you pick these methods and what do you expect from the tests?

I chose these methods because it is important to understand what items are successful at grabbing the attention of customers. Whether it be a picture or type of font, being able to maximize your website to better engage customers is good business. I expect theses tests to reveal that links used with pictures are the most engaging. Visual items have a tendency to attract a viewer’s attention and can enhance print items.

Reference: http://www.troybilt.com/webapp/wcs/stores/servlet/DisplayContentView?cm_sp=NoCampaign-_-A-_-Homepage1-_-Homepage1&storeId=10001&catalogId=14102&langId=-1&pageName=featured/snowThrowerCampaign2013.html