Website Survey

For this particular blog I must select a company and develop a survey this company could use to improve their website. For this task I will choose Chrysler Group LLC. Here is a list of questions I feel would be useful in a website survey, followed by my reasoning for using them.

Question 1: Why did you visit this website?

I feel this is the most important question. Chrysler would want to know what motivates consumers to visit their website. If you can determine what initially peaked their interest in the company and website, then Chrysler can capitalize on that point of interest and adjust their marketing strategy accordingly.

Question 2: Was this the first time you visited this website?

I feel it is important to know the people visiting the website are return viewers or if they are new visitors. If they are new visitors, then that implies there is a certain level of success with other promotional marketing campaigns. A high number of repeat visitors can provide mixed results. Either the customers are extremely devoted to Chrysler products or they are having trouble finding the information they desire.

Question 3: Were you able to complete your task?

This question follows up with the previous one. Chrysler would be able to determine if the website is a useful tool for its customers. If the customers’ goals are not being met via the website, Chrysler will see that the website has areas that need improving.

Question 4: Was the information on the website useful?

It is important for Chrysler to know if the information the website is useful to their customers. If the information provided serves no purpose, the customers will forgo visiting the website and may opt for taking their business elsewhere.

Question 5: Is there any information that you feel should be added to the website?

This question goes with the previous one.  Not only is it important to know if the information is useful, but also if there is any information missing. Being able to answer as many of its consumers’ concerns is crucial for Chrysler to remain competitive in the auto industry.

Question 6: Is there anything you would improve with the website?

Chrysler should be aware of negative feedback that customers have about the website. Just as it is important to know “what the company is doing right,” it is equally important to know “what the company is doing wrong.” The company website is “face” of the company in the cyber-world and what a lot of customers use to form an opinion about products. Modifying the website to fit the needs of customers is critical, after all, they are the ones who visit and utilize the website.

Question 7: Which of our products do you find most appealing? Least appealing?

The question would provide Chrysler with the insight to what customers find attractive and interesting in the auto industry. Conversely, customers would also share their opinions about which products are not popular in the marketplace and highlighting areas where Chrysler may be losing ground to the competition.

Question 8: On a scale of 1 to 10 (1 = Terrible, 5 = Average, 10 = Excellent), how would you rate our website compared to those of other companies with similar products?

This question would provide Chrysler with a snapshot of how their image is being represented in the cyber-world compared to their competitors. In today’s economy, it is important to be competitive in every aspect where you have a chance to impress potential buyers.

Question 9: Would you recommend our products or website to other people?

This question provides the perspective of whether or not a good impression was made from the website visit. If the customer does not have the desire to recommend Chrysler to anybody, then a negative impression was gained from the website. If a customer would recommend Chrysler to other consumers, then the website left a good impression.

Question 10: Were you able to locate the contact information for our company?

This question is important because it makes Chrysler aware of whether or not their customers know how to get answers to their questions. Regardless if the consumers are making purchases or just researching a vehicle, it is important that customers know where they can go to get information. If the customers are not able to get answers to their questions, that could present a situation where customers are lost to the competition. By ensuring that company information is readily available, Chrysler conveying the message that they will answer your questions before the sale and after you purchase.