For this blog I will offer my recommendations for how
McDonald’s can measure their influence in the local community. My analysis will
be given as responses to the following questions:
Question 1: How would you recommend they measure their
influence with their local community?
McDonald’s should start by soliciting the opinions of its
customers, surrounding neighbors, and city officials. Measuring the opinions of
these groups would provide insight on how McDonald’s can be a fixture in their
community.
Question 2: What tools and techniques should they use and
why?
I think the best way to gather accurate information, from a
variety of groups, is through relationship surveys. These could be mailed out
or conducted online. Surveys tend to relatively cheap and can be given to a
large amount of people at one time. The one setback is the time it takes to
process the data, particularly for mailed survey.
Relationships surveys would allow each group to cast their
opinions about what they want. Community official may be concerned with type of
building(s) McDonald’s would use and how much of a resource strain it could be.
Parents and teachers may be more concerned with nutritional information or
promotional ideas with the schools. Gathering this information would allow
McDonald’s to connect with its local community on a level that goes beyond
burger and fries.
Do you think they should research what kind of toys children's like in happy meal? I think that is a huge sally port to improve Mcdonald's.
ReplyDeleteI too found that surveys to be a good way to generate an idea on the public's opinion of an organization. You mention including a variety of groups with is an important idea when possible. It's too often that only a certain demographic is represented instead of the whole.
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