Hiring Analysts

For this blog, my task was to search for potential candidates for a job posting I discussed in a previous blog, “Web Analysts Jobs.” The particular job posting was for an “Online Channels Web Analytics Specialist Job,” at Sprint. Here is my analysis:

The person I would select for this position, provided logistics and relocation are not an issue, would be Elena Millan. I found her profile using the website LinkedIn. She is currently employed as a Web Analyst and Digital Marketing Consultant. One reason why I would select this person is because of her extensive training and certification outside of a four-year degree. Another qualification that makes her an ideal hire is her background and experience in finance. A third thing that helps her standout is she comes from a different country. Being from Spain, Elena can bring a more international point of view to the position that can be useful in growing global markets. Her ability to speak three languages could be a valuable asset in this area as well.

This candidate has a variety of skills that fit this position. Some of the skills include: author and teacher on training programs for digital measurement; plenty of experience with a variety of measurement tools and implementing web analytic programs; and has experience being self-employed, which indicates she is self-motivated. Some of the specialties listed on her profile include: social media, search engine marketing an optimization, and business intelligence. Additionally, Elena’s background as an author and teacher would be an asset in communicating data, results, and plans to non-technical people.

In an interview, I would ask Elena to expand on her passion for numbers and statistics (from her profile) and why she opted to leave the world of finance for web analysis. I would also inquire about her opinion about Sprint’s brand image in Europe and what would be the first step toward improving it. Based on her experience, I would also ask her to select a KPI for and provide rough outline of a measurement program for it.

During the interview process, I would focus how effectively she answered the questions, as well as, how comfortable she was talking about web analytic material and tools. Being comfortable and confident in her knowledge about developing measurement programs could indicate a strong comprehension and the ability to effectively implement measurement plan.