Distant Learning Case Study

For this blog, I will examine the effectiveness of Lawrence Technological University’s (LTU) online learning programs. I will provide my analysis as responses to the following questions:

How would you recommend LTU measure the effectiveness of their online learning programs?

One way LTU could measure the effectiveness of its programs is by comparing the number of graduates from online programs to the number of jobs landed by those graduates. For a more in-depth analysis, LTU could compare the results to other universities with similar online programs. LTU could also examine the number of enrollees for its online programs and compare the data to previous years to see if there has been an increase or decline.

Who are their audiences and what can a good and bad relationship with each do to LTU?

The audiences could be working individuals, seniors in high school, or men and serving in the military. A good relationship with any of these groups will promote future enrollment in distant learning programs and allow for honest feedback about the programs. A bad relationship with any of the listed groups can increase the number of students who transfer and also the number of future students who enroll.

What types of communications does LTU use?

LTU uses a multiple forms of communications for their online programs including: print mail, billboard advertising, and promotional material at their colleges where they have established partnerships.

In your personal experience, are the communications effective? Why or why not?

I would say their communications are effective to a certain extent…after all, my enrollment at LTU is a direct result of their print mail communication. However, I think LTU could probably do more to grow their image. The reason I received my correspondence was because I was enrolled at a community college that has a developed a partnership with LTU. But for individuals that have no affiliation to a college, how does LTU attract that group of people? Based on feedback I have received, there is not a lot of familiarity with LTU in various parts of the state. LTU could do more to market its programs in order to have the public view LTU as a viable choice for higher education.