For this particular blog, I will be using the information & techniques from the lectures and
reading, to analyze my blog for search engine optimization improvements. My
analysis will be given in the form of responses to the following questions:
What
data did you look at?
Some of the data I examined included the following:
Pages/Visit (avg.); % of New Visits; and Avg. Visit Duration
What
techniques did you use?
For this particular analysis, I used Google Analytics. This
free analytic tool allowed me to compare the data representing each metric and
graphs the results on a variety of platforms (i.e., scatter plots, pie chart,
or bar graph).
What
are your findings?
My results for this analysis were as follows:
- Avg. Pages/Visit = 4.06
- Avg. Visit Duration = 7 min. 6 sec.
- % of New Visits = 34.92
How would you
improve the SEO of your blog? Use the data & techniques to prove your
recommendations.
In order
to improve the SEO of my blog, I could link my blog to various social media
websites like Twitter and Facebook. This technique would help increase the
amount of “new visits” my blog would receive. Additionally I could use a
variety of tags to increase the amount of “new visits” generated by keyword searches.
In order to increase the number of “return visits” and “visit duration”, I
could examine the comments posted on the website and adjust the content of my
blogs. If the content of my blogs is more aligned with what visitors like or
believe, the amount of “return visits” and “referral visits” most likely will
increase.
We can definitely benefit through our social media trends nowadays for our marketing strategies and business objectives as well. Its always good to make them useful and take into consideration.
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