Custom Report

For this particular blog, I had to setup a custom report using Google Analytics. Below is a screen shot of my report and an explanation for the metrics I chose.

The metrics I used for creating my custom report are: Pages/Visit, % of New Visits, and Visits with Searches. The reason I chose to focus on visits is because I wanted find out the amount of hits my Blog was receiving. The “Pages/Visits” metrics helps me to gain a better understanding of how many pages (on average) are viewed per visits. The custom report also shows me, which days during the last month had the most pages viewed per visit. I chose the “% of New Visits” because I wanted to find out how much of the traffic for my blog is new traffic. The metric “Visits with Searches” was selected to find out if any of the traffic for my blog was generated from keyword searches. I did not expect any type of results for this metric. The main purpose of the metric was to see if visitors might have come across my blog during a keyword search.